Case study

Phil & Fred Pizzeria reaches 1 million dollars in sales in less than 3 years—thanks to UEAT!

“At Phil & Fred Pizzeria, we modernized Italian cuisine. UEAT modernized how people order pizza. It was a natural combination”
Phil&Fred logo
Simon Verville, Co-Founder

Phil & Fred Pizzeria

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Phil & Fred Pizzeria is a unique restaurant that brings together traditional and funky pizzas all under one roof. The concept is the result of three friends driven by a love for the restaurant industry.

While still in school, they had student jobs in restaurants and developed a passion for the business. When they graduated, they initially started working in their respective fields. However, it wasn’t long before they decided to put aside their careers and launch their very own restaurant!

They wanted to redefine the pizzeria concept with a fresh twist on old classics (think: all-dressed, Margherita, and pepperoni) as new pizza combos never before seen (short-rib, Mexican, smoked-meat, and fried-chicken pizza, to name a few). Their vision was also to add a touch of elegance to their pizzeria.

Today, Phil & Fred’s pizzas are served piping hot in Saint-Jean-sur-Richelieu, Québec. They are also available frozen in over 65 retail outlets across the province.

The Challenge

“Phil & Fred Pizzeria is all about the customer experience,” explained Simon Verville, Co-Founder of the restaurant. “We wanted to give our customers a new way of ordering pizzas. They don’t want to wait anymore, especially when it comes to take-out, curbside pick-up or through delivery services.”

The team decided to look for a restaurant ordering platform that could handle all their online sales channels in a way that would not overburden staff. In addition, they wanted a partner that could support them from the initial setup and all the way through the go-live and subsequent menu optimization. “We chose UEAT because they ticked off all the boxes with respect to our requirements,” Simon said.

The Results

The results were almost instantaneous. Customers loved using the online ordering platform to order their pizzas in just 3 easy steps. And despite up ramp-up in sales, UEAT HUB enabled Phil & Fred Pizzeria to streamline how they received online orders. “Now, it doesn’t matter where the online orders are coming from. Whether it’s from delivery services or even Google, all the orders are sent to the same printer. UEAT HUB really takes the headache out of receiving and tracking orders,” Simon continued.

Phil & Fred Pizzeria’s team were also impressed by the support they got from UEAT experts. “Whenever we had questions or looked for recommendations, we were always able to talk to a real human being. They were always there for us.”

The most amazing result of all? Phil & Fred Pizzeria was able to generate, in less than 3 years, $1 million dollars in sales thanks to UEAT. Thanks to an increase in direct online orders, their margins also improved. Now that’s something to celebrate…with pizza!
Phil&Fred logo
Phil & Fred Pizzeria believes that pizza brings people together, creates unforgettable moments and encourages sharing. All of the restaurant's operations are based on these same three values: proximity, pleasure and sharing. The team wants to give meaning to its pizzas through concrete social actions that improve our local communities.
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