In the digital world of today, more people than ever use online information to decide what streets to drive on, where to shop, and where to eat. Google search results have begun to replace traditional methods of advertising and are becoming one of the main ways people interact with businesses. Ranking higher on Google is a key goal every restaurant should strive to achieve in order to increase revenues and visibility online.
You’ve most probably come across customer loyalty programs. Offering incentives to recapture people and build a loyal customer base is a tried-and-true marketing strategy. However, it often happens that memberships remain inactive and benefits that could have been acquired through them are wasted.
Top 5 tips to reduce restaurant staff pressure and burnout during the Holiday season
With a tight labor market and the upcoming Holidays, restaurateurs need to adapt their strategies to avoid staff burnout. Get our tips to keep employees healthy and happy at work.
How to create a Netflix-like personalization strategy for your restaurant
What do Netflix, Spotify, and Amazon have in common? They are using the power of customer data to personalize experiences for each and every customer. If you have been in the restaurant business for a while, it is like leveling up the personalized experiences you offered the loyal dining room customers you knew “back in the day.”
How to calculate food cost and price your restaurant menu
Restaurant food cost is the ratio of the cost of ingredients (i.e. food inventory) and the revenue these food items generate when sold. Most of the time, it is referenced as a percentage. Determining the cost of food provides a clearer picture of how much money is being made or lost.
Why local delivery options are the key to your long-term success
Local delivery is a service that connects businesses with local delivery companies to get their products in the hands of their customers quickly and efficiently. A focus on neighboring delivery zones offers benefits like same-day delivery, lower commission fees and other perks.