1. Opt for the right vocabulary
Use precise, descriptive words that evoke flavours, textures and sensations.
Use positive, enthusiastic language that makes people want to taste your dishes.
Avoid vague, generic terms that mean nothing to the customer.
2. Stimulate the senses
Appeal to all five senses to bring customers into your culinary world.
Describe the colours, smells, textures and flavours of your dishes.
Use action verbs and expressive adjectives.
3. Tell a story
Bring your dishes to life by telling a captivating story.
Highlight the origin of the ingredients, the history behind the recipe, or your personal inspiration.
Create an emotional connection with the customer.
4. Be precise and concise
Get straight to the point and avoid long, heavy descriptions.
Highlight the key aspects that differentiate your dishes.
Make it easy to read by using short, reader-friendly paragraphs.
5. Improve the menu presentation
Use clear, structured formatting.
Highlight important information, such as the name of the dish, the main ingredients, and the price.
Add appetizing photos to illustrate your descriptions.
By following these tips, you’ll turn your dish descriptions into real sales tools. You’ll grab customers’ attention, whet their appetites, and boost your online sales.
