A solid online presence is essential to the success of any business. This is especially true for restaurants looking to expand their customer base and increase sales. Online ordering services have become a critical part of this strategy, offering added convenience and flexibility to customers, employees and managers.
However, simply implementing an online ordering system is not enough. To maximize its impact, it’s important to effectively promote these services to your target audience. This is where the “essentials” of online ordering promotion come into play.
1. Online ordering platform
- Add a clearly visible call-to-action button to your website’s main menu. Make sure it works.
- Remember to always include call-to-action buttons (“Order here,” “Order now,, “Order online”) under your social posts.
- Post regularly on your Google business profile to maximize your search engine visibility.
- Add purchase buttons to your social media profiles and direct them to your online ordering system.
2. Skip the Line
- Communicate in restaurants with visuals near waiting areas.
- Invest in media buying campaigns using tools like Google Maps and Waze.
- Create a specific pick-up zone for pre-orders.
3. Order at the table
- Display information about your restaurant’s tabletop ordering system: menus, placemats, napkins, etc.
4. Mobile app
- Display in restaurants with a QR code that redirects to app stores.
- Create social media campaigns with redirects to mobile app stores.
- Organize incentive campaigns to encourage downloads of your application.
5. Loyalty program
- Create a unique identity for your loyalty program.
- Create attractive offers and communicate them on printed material in restaurants and on your social networks.
- Use the customization features offered by the application.
6. Self-service kiosks
- Use points of sale to direct people naturally to the kiosks.
- Use signage to draw the eye to the bollards.
- Rethink the layout of restaurant staff to make it easier to find the kiosks.
- Add inviting visuals to kiosk welcome screens.
- Communicate the benefits of using kiosks.
