{"id":35655,"date":"2024-07-24T09:38:24","date_gmt":"2024-07-24T13:38:24","guid":{"rendered":"https:\/\/ueat.io\/?post_type=blog&#038;p=35655"},"modified":"2024-07-24T09:38:24","modified_gmt":"2024-07-24T13:38:24","slug":"les-essentiels-faites-connaitre-vos-services-de-commandes-en-ligne","status":"publish","type":"blog","link":"https:\/\/ueat.io\/fr\/blog\/les-essentiels-faites-connaitre-vos-services-de-commandes-en-ligne\/","title":{"rendered":"Les essentiels :  faites conna\u00eetre vos services de commandes en ligne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35655\" class=\"elementor elementor-35655\" data-elementor-post-type=\"blog\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485bcf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"485bcf5\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-391b94a\" data-id=\"391b94a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebae0c elementor-widget elementor-widget-text-editor\" data-id=\"cebae0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une pr\u00e9sence en ligne solide est indispensable pour la r\u00e9ussite de toute entreprise. Cela est particuli\u00e8rement vrai pour les restaurants qui cherchent \u00e0 \u00e9tendre leur client\u00e8le et \u00e0 augmenter leurs ventes. Les services de commande en ligne sont devenus un \u00e9l\u00e9ment crucial de cette strat\u00e9gie, offrant aux clients, aux employ\u00e9s et aux gestionnaires une commodit\u00e9 et une flexibilit\u00e9 accrues.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Cependant, il ne suffit pas de simplement mettre en place un syst\u00e8me de commande en ligne. Pour maximiser son impact, il est essentiel de promouvoir efficacement ces services aupr\u00e8s de votre public cible. C&rsquo;est l\u00e0 qu&rsquo;entrent en jeu les \u00ab\u00a0essentiels\u00a0\u00bb de la promotion des services de commande en ligne.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">1. Commande en ligne<\/span><\/h2><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajouter un bouton d\u2019appel \u00e0 l\u2019action bien visible dans le menu principal de votre site web. V\u00e9rifiez bien son fonctionnement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pensez \u00e0 toujours inclure des boutons d&rsquo;appel \u00e0 l&rsquo;action (\u00ab\u00a0Commandez ici\u00a0\u00bb, \u00ab\u00a0Commandez d\u00e8s maintenant\u00a0\u00bb, \u00ab\u00a0Commandez en ligne\u00a0\u00bb) sous vos publications sociales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publiez r\u00e9guli\u00e8rement sur votre profil d\u2019entreprise Google pour maximiser votre visibilit\u00e9 sur les moteurs de recherche.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajoutez des boutons d&rsquo;achat dans vos profils sociaux et dirigez-les vers votre syst\u00e8me de commande en ligne.<\/span><\/li><\/ul><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">2. Skip the Line<\/span><\/h2><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communiquez en restaurant avec des visuels pr\u00e8s des endroits d&rsquo;attente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investissez dans des campagnes d&rsquo;achat m\u00e9dia sur des outils comme Google Maps et Waze.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez une zone de pick-up sp\u00e9cifique pour les pr\u00e9commandes.<\/span><\/li><\/ul><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">3. Commande \u00e0 la table<\/span><\/h2><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affichez des informations sur votre syst\u00e8me de commande \u00e0 table en restaurant : menus, napperons, serviettes, etc.<\/span><\/li><\/ul><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">4. Application mobile<\/span><\/h2><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faites de l&rsquo;affichage en restaurant avec un code QR qui redirige vers les app stores.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organisez des campagnes incitatives pour encourager les t\u00e9l\u00e9chargements de votre application.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez des campagnes sur les r\u00e9seaux sociaux avec des redirections vers les boutiques d&rsquo;applications mobiles.<\/span><\/li><\/ul><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">5. Programme de loyaut\u00e9<\/span><\/h2><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez une identit\u00e9 propre \u00e0 votre programme de loyaut\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez des offres attractives et communiquez-les sur des imprim\u00e9s en restaurant et sur vos r\u00e9seaux sociaux.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez les fonctionnalit\u00e9s de personnalisation offertes par l&rsquo;application.<\/span><\/li><\/ul><h2>\u00a0<\/h2><h2><span style=\"font-weight: 400;\">6. Bornes de commande libre-service<\/span><\/h2><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez les lieux de vente pour diriger les gens naturellement vers les bornes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Servez-vous de la signal\u00e9tique pour attirer le regard vers les bornes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repensez la disposition du personnel en restaurant pour faciliter la d\u00e9couverte des bornes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajoutez des visuels invitants sur les \u00e9crans d&rsquo;accueil des bornes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communiquez sur les b\u00e9n\u00e9fices de l&rsquo;utilisation des bornes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":30329,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"blog-category":[],"class_list":["post-35655","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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