{"id":18618,"date":"2023-06-21T14:41:03","date_gmt":"2023-06-21T18:41:03","guid":{"rendered":"https:\/\/ueat.io\/blog\/preparer-votre-restaurant-pour-lapres-noel\/"},"modified":"2023-06-21T14:41:03","modified_gmt":"2023-06-21T18:41:03","slug":"preparer-votre-restaurant-pour-lapres-noel","status":"publish","type":"blog","link":"https:\/\/ueat.io\/fr\/blog\/preparer-votre-restaurant-pour-lapres-noel\/","title":{"rendered":"Pr\u00e9parer votre restaurant pour l\u2019Apr\u00e8s-No\u00ebl"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Alors que les restaurateurs se pr\u00e9parent pour l\u2019une des plus grosses p\u00e9riodes de l\u2019ann\u00e9e, ils doivent aussi r\u00e9fl\u00e9chir \u00e0 des fa\u00e7ons de stimuler les ventes qui s&rsquo;effectueront apr\u00e8s la p\u00e9riode des f\u00eates. M\u00eame si plusieurs restaurateurs consid\u00e8rent que l\u2019hiver provoque un ralentissement des affaires, que le temps froid incite les clients \u00e0 rester \u00e0 la maison, il existe plusieurs moyens d\u2019att\u00e9nuer la diminution des ventes durant les mois hivernaux.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Offrir des promotions hivernales\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Janvier, f\u00e9vrier et mars sont des mois id\u00e9aux pour offrir des promotions. Outre la Saint-Valentin, le deuxi\u00e8me jour le plus occup\u00e9 de l\u2019ann\u00e9e dans les restaurants, d\u2019autres types de c\u00e9l\u00e9brations hivernales peuvent attirer des clients, tels que le Superbowl, le Nouvel An chinois et la Saint-Patrick. Vous pouvez offrir des rabais m\u00e9t\u00e9o ou tenir des soir\u00e9es th\u00e9matiques, telles que les f\u00eates du Nouvel An ou les \u00abbeach party\u00bb.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cr\u00e9er un menu hivernal<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il n\u2019y a rien de plus r\u00e9confortant en hiver qu\u2019un bon repas chaud. Faites preuve de cr\u00e9ativit\u00e9 et cr\u00e9ez un menu sp\u00e9cial pour la saison froide qui mettra en vedette les sp\u00e9cialit\u00e9s de votre restaurant. Incluez des repas tels que les soupes consistantes, le classique macaroni au fromage, les plats \u00e0 base de pommes de terre, etc. \u00c0 l\u2019oppos\u00e9, vous pourriez choisir de servir un menu estival en plein c\u0153ur de l\u2019hiver et ainsi donner un peu de soleil \u00e0 vos clients m\u00eame lorsque la temp\u00e9rature est en dessous de z\u00e9ro.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Revamper votre menu \u00e0 emporter<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les rabais sur les mets \u00e0 emporter peuvent inciter les clients \u00e0 d\u00e9guster vos repas dans le confort de leur foyer. Mais avez-vous aussi pens\u00e9 \u00e0 tester la vente des bo\u00eetes de repas pr\u00eats \u00e0 cuisiner? Cette initiative pourrait vous permettre de tester de nouveaux plats avant de les ajouter \u00e0 votre menu r\u00e9gulier, tout en augmentant vos ventes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>R\u00e9compenser les clients les plus fid\u00e8les<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un bon programme de fid\u00e9lisation peut \u00eatre la cl\u00e9 pour faire revenir et pour r\u00e9compenser vos clients fid\u00e8les. Par exemple, vous pourriez offrir $X de rabais pour chaque $Y d\u00e9pens\u00e9 pendant les mois hivernaux. Encouragez-les \u00e0 parler de votre programme \u00e0 leur famille et \u00e0 leurs amis; le bouche-\u00e0-oreille est un outil marketing puissant que les restaurateurs ne devraient pas n\u00e9gliger.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Divertir la client\u00e8le<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s la COVID-19, les gens ont grand besoin de se divertir. Malgr\u00e9 les restrictions de capacit\u00e9, les restaurateurs peuvent tout de m\u00eame inviter des groupes locaux \u00e0 se produire les fins de semaine, organiser des d\u00e9gustations de bi\u00e8res ou de vins, accueillir des chefs invit\u00e9s, tenir des soir\u00e9es t\u00e9l\u00e9 ou cin\u00e9ma ou cr\u00e9er des menus th\u00e9matiques (aphrodisiaque, d\u00e9jeuner pour souper, fiesta taco, nuit au casino, repas saisonniers, etc.)\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Augmenter les efforts marketing pour promouvoir vos commandes en ligne<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les commandes en ligne constituent un canal de vente qui ne devrait pas \u00eatre ignor\u00e9. M\u00eame avec la p\u00e9nurie de personnel en cours et un personnel de salle parfois limit\u00e9, il demeure possible de g\u00e9n\u00e9rer des revenus via vos commandes en ligne. Ajoutez des coupons ou des codes promotionnels aux factures de vos clients de salle \u00e0 manger et sur l\u2019emballage de vos mets \u00e0 emporter afin d\u2019inciter votre client\u00e8le \u00e0 commander directement sur votre site internet.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">M\u00eame s\u2019il fait froid dehors, les restaurateurs peuvent tout de m\u00eame attirer les clients sur place ou sur leur plateforme de commande en ligne. Tout ce dont ils ont besoin, c\u2019est de faire preuve d\u2019un peu d\u2019ing\u00e9nuit\u00e9 afin de promouvoir leur offre hivernale de fa\u00e7on \u00e0 se d\u00e9marquer de la comp\u00e9tition! <\/span><\/p>\n","protected":false},"featured_media":6766,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"blog-category":[282],"class_list":["post-18618","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00e9parer votre restaurant pour l\u2019Apr\u00e8s-No\u00ebl | UEAT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ueat.io\/en\/blog\/how-to-prepare-your-restaurant-for-the-post-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9parer votre restaurant pour l\u2019Apr\u00e8s-No\u00ebl | UEAT\" \/>\n<meta property=\"og:description\" content=\"Alors que les restaurateurs se pr\u00e9parent pour l\u2019une des plus grosses p\u00e9riodes de l\u2019ann\u00e9e, ils doivent aussi r\u00e9fl\u00e9chir \u00e0 des fa\u00e7ons de stimuler les ventes qui s&rsquo;effectueront apr\u00e8s la p\u00e9riode des f\u00eates. 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