{"id":18500,"date":"2023-06-21T14:29:26","date_gmt":"2023-06-21T18:29:26","guid":{"rendered":"https:\/\/ueat.io\/blog\/national-holidays-promotions-and-ideas-for-restaurants\/"},"modified":"2025-07-28T11:31:47","modified_gmt":"2025-07-28T15:31:47","slug":"national-holidays-promotions-and-ideas-for-restaurants","status":"publish","type":"blog","link":"https:\/\/ueat.io\/en\/blog\/national-holidays-promotions-and-ideas-for-restaurants\/","title":{"rendered":"National Holidays: promotions and ideas for restaurants"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The first week of July &#8211; warm weather, school\u2019s officially over and more importantly: it\u2019s time to celebrate Canada Day and Fourth of July. Two national holidays marked by festivities which bring its fair share of opportunities for restaurateurs. Several restaurant owners mentioned they saw a 20% one-day sales increase on last year\u2019s national holiday alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With dining rooms now reopened across America, ordering online will remain the preferred solution for consumers in these days of celebration. Consumer habits have changed and COVID-19 crisis has only accelerated this transition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both Fourth of July and Canada Day will be good opportunities for friends and family to finally gather since the start of the quarantine (by respecting sanitary measures, of course!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are our tips to make your restaurant shine during national holidays.<\/span><\/p>\n<h2><b>It\u2019s time to move!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Summer is often considered the preferred season for people to move into a new home. Moving furniture and a surprise number of boxes (\u201cI\u2019ll keep these boxes of VHS tapes, you never know\u201d), requires assistance. To show gratitude to friends and family members who agreed to help, new tenants will traditionally offer meals for everyone. As for your restaurant, make sure to plan ahead because customers typically order a lot more during this period (\u201cmore leftovers!\u201d).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take advantage of this trend by offering takeout meals that are easy to eat and don&#8217;t forget to include utensils, plates and napkins &#8211; these items are probably still packed in boxes\u2026 somewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you offer your own delivery services, think of temporarily assigning staff members to delivery roles. Customers are tired after a moving day and they will definitely favor delivery &#8211; more business opportunities for you.<\/span><\/p>\n<h2><b>Send a newsletter to your customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the big advantages of having your own <\/span><a href=\"https:\/\/ueat.io\/food-ordering-services\/online-ordering-system\/\"><span style=\"font-weight: 400;\">online ordering tool<\/span><\/a><span style=\"font-weight: 400;\"> is access to your order history and customers\u2019 emails. It is therefore easy (and highly recommended) to prepare an email for your customers and offer them a tailored promotion that they can\u2019t refuse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use code 4thofJuly and get 40% off all appetizers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use code OhCanada! and get 2 for 1 on XYZ<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thank you for your support, we want to celebrate with you! Contactless delivery is free for the week!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure to prepare your newsletter, proofread to correct any typos, and send it out at least 3 days in advance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are already a UEAT customer, don\u2019t forget that you have a section dedicated to promotions and access to all your customers&#8217; emails in your <\/span><a href=\"http:\/\/app.ueat.io\/\"><span style=\"font-weight: 400;\">administration portal<\/span><\/a><span style=\"font-weight: 400;\">. Contact your account manager if you need help.<\/span><\/p>\n<h2><b>Use social media to your advantage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To promote your brand while rewarding your loyal fans, consider launching a contest on social networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post a photo of one of your featured menu items and ask people to enter the contest for a chance to win a free meal. To enter the giveaway, visitors only have to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Like your page (to increase your notoriety)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mention the name of a friend or family member with whom you would like to celebrate their holiday with (increase your reach to potential new customers)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The day before or the day of the event, use a free tool like <\/span><a href=\"https:\/\/wheelofnames.com\/\"><span style=\"font-weight: 400;\">Wheel of Names<\/span><\/a><span style=\"font-weight: 400;\"> to choose a winner randomly and then publish the name of the lucky person on your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not forget to announce the winner by adding an @ before his name so that he will be automatically notified of his victory!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Warning: make sure you have tagged the right person &#8211; it&#8217;s easy to make a mistake!<\/span><\/p>\n<h2><b>Incentives to pre-order<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t like scarcity?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider offering a lunch box for the Fourth of July or for Canada Day. Make sure the offer is available for a limited time with a predetermined quantity. This way you can plan the amount of food and the necessary staff you will need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bet on the pre-order. Let your customers know on your social networks and by email that you have prepared a special box to celebrate the national holiday in style. Emphasize that quantities are limited and think of an incentive for buyers to order fast:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe first 20 who reserve their special lunch box will receive a free bottle of wine. Hurry, quantities are limited! Cheers!&#8221;<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Several restaurateurs have had <\/span><a href=\"https:\/\/ueat.io\/tips\/8-creative-ideas-to-increase-your-restaurant-revenue-using-online-ordering\/\"><span style=\"font-weight: 400;\">great success in the past<\/span><\/a><span style=\"font-weight: 400;\"> with pre-orders and if you plan your strategy well, word of mouth can also increase your sales.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><b>King and Queen of the BBQ<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.restaurantbusinessonline.com\/financing\/why-are-restaurant-sales-so-bad-july\"><span style=\"font-weight: 400;\">Restaurant Business<\/span><\/a><span style=\"font-weight: 400;\">, July is the most popular month for barbecue lovers. It is estimated that 63% of BBQ owners will use their cooking appliance during the weekends of the national holiday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your restaurant allows it, consider offering a &#8220;BBQ box&#8221; that contains a homemade marinade and pre-cooked meat or a vegan option. You can also include wine or beer pairing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can offer BBQ accompaniments, such as cold appetizers, family salads or easy-to-share desserts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to find a creative name for your box!<\/span><\/p>\n<h2><b>More marketing ideas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The combination of creativity and planning will increase both your notoriety and your sales. With online ordering, your customers can order at their convenience, which means your restaurant is open 24\/7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more proven tips and tricks in our free marketing guide available by clicking the button below.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/ueat.io\/marketing-guide\/\"><span style=\"font-weight: 400;\">Download your FREE guide<\/span><\/a><\/p>\n","protected":false},"featured_media":2658,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"blog-category":[276],"class_list":["post-18500","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-tips-for-restaurateurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Holidays: Promotions And Ideas For Restaurants | Boost Sales With Seasonal Campaigns | Turn Holidays Into High-Impact Moments | UEAT<\/title>\n<meta name=\"description\" content=\"Make holidays profitable with smart restaurant promotions. 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