It’s lunchtime and your restaurant is busy as ever. Your staff keeps up the pace, in spite of the never-ending queue.
Suddenly, new clients come in, but discouraged by the massive number of other clients waiting, turn around instantly. You sigh, frustrated by those lost sales; if only you could have kept them a little longer…
The truth is, nothing would have been easier. All you’re missing is an ordering kiosk inside your restaurant. Not convinced? Here are the 7 reasons you should adopt this revolutionary technology.
The significant decrease of waiting lines
Nobody likes to wait. 45% of clients will even leave a restaurant if the line is too long. A kiosk for your restaurant is the best way to overcome this problem.
Obviously, an ordering kiosk is no replacement to human interaction: a client who gets to choose between a kiosk and a cashier without a line will always pick the cashier. However, at the second there’s a line, 80% of clients will go for the kiosk, which greatly helps speeding up the whole ordering process.
The increase of the average order size
An average 21% increase is observed when orders are taken through a kiosk. And with reason: who can resist extra cheese or a piping hot, straight out of the oven muffin? In addition to being easy and quick to use, kiosks present extras and treats in a tempting way, which allows users to add ingredients which they otherwise wouldn’t have thought of.
The number of daily orders’ growth
By limiting the ordering steps to just a few clicks, the time spent on each order decreases considerably, which leads to a proportional growth of the number of orders each day. Enough with the clients turning around: it’s now possible to serve everyone, no matter how busy your restaurant is!
The customer loyalty
By reducing the length of the waiting lines, restaurant kiosks have a direct effect on the customers’ satisfaction and thus, their loyalty.
This is the conclusion American restaurant Square Roots Kitchen’s owner came to, with his kiosk-only ordering system. For him, this technology is a winning combination of convenience, speed and customization. It’s no wonder 90% of his income comes from recurring visitors!
The optimization of your employees’ time
It would be wrong to believe the existence of this technology is a threat to the jobs in the field of restaurants. Quite the contrary! By reducing the number of needed cashiers, it’s now possible to optimize the presence of these employees to speed up the service time.
A market share increase of 1 to 3% is even noticeable for restaurants that manage to reduce their service time by only… 7 seconds!
The reliability of the restaurant kiosk
A restaurant kiosk is real investment. In addition to being paying off very quickly when compared to an employee’s salary, it’s guaranteed to never call in sick!
The complementarity with the online ordering platform
With their numerous similar perks, these two technologies combined are the winning recipe for your restaurant’s success. Adopt both the online ordering platform and the ordering kiosk, and see your turnover reach skyrocketing new heights in a record time!